PPC ad networks are pretty much proven models that can provide profits for webmasters who publish ads using them. It also serves as an income stream to a lot of blogs and websites which feature these CPC ads. But which CPC/PPC ad network should you join? or which one is the top ppc ad network? Picking one can be somewhat difficult, since in one network directory you can find at least a hundred PPC ad networks listed. So, here we have for you, the 12 Top Ad Networks (PPC).
Before we start, we’d like to let you know that rating them can be a problem, but there are ways in which you can determine which one is best for your Internet marketing needs. You’ll have to be somewhat familiar with the web analytic tools to see if your ad monetization strategy is working, and that can get a bit frustrating for average webmaster. One of the more obvious ways to see if a network is any good would be the traffic volume it generates. Just as important, you should find out about their ads’ conversion rate. Finally, there’s also the average click pricing to consider. The basic question is: which PPC ad network will make you the most money or which one is the best ad network? The blog you put up may have idealistic goals such as informing people of what they need to know, but maintaining a website costs money. That means at the very least you need to make some money to cover your expenses. With the following ad networks, you’ll get the best possible odds of making money off ads. There’s no such thing as a sure thing, but you may as well arm yourself with the most promising ad network candidates:
1) Google AdSense
No list of this type would be complete without mentioning the Google Ad network (The Undisputed King of PPC Ad networks or easily the best ad network). For bloggers and other website owners, the place to go is Google AdSense. One of the main benefits of AdSense is that Google works with millions of advertisers (it’s Google’s main source of income) and this makes it more likely that they can deliver ads that are both relevant and high quality which in turns leads to a higher CTR and more money for you. As the website owner, you can control just what types of ads appear on pages of your site. You’ll have access to reports and metrics which can show just how effective your website is working for you. It’s very easy to use, and there are no signup fee involved. If, you already use Adsense, read some testing and optimization tips to increase your Adsense earnings. You’ll get to display ads that are associated with the interests of your visitors, and you get paid depending on the number of visitors who click on the ads on your site. You can also put in a custom search bars on your site, and earn money from the ads that appear on the search results page. You just need to have sufficient ad space and decide where the ads should go. Advertisers then participate in a real time auction to appear in your ad spaces and the highest paying ads then appear on your reserved ad spaces. This video shows you how the auction works. A lot of people make money from Adsense, so what’s the catch? If Google AdSense is so good, why doesn’t everyone use it? The simple reason why- not everyone uses Adsense is that not everyone is approved to join the network. You have to be approved, and that means you have to comply with all the conditions Google has laid out. For example, if the primary language you use in your ad is not among their list of supported languages, then you’re out of luck.
Many former AdSense members have also been suspended because they’ve been accused of click fraud. Of course, being accused is not the same as being guilty, but Google is both your accuser and judge. If they say they’re suspending your account, there’s not much you can do. You can appeal, but since you’re also appealing to Google… well, you get the idea. So make sure your never completely dependent on it. So despite the Google monolith, there’s space for ad network alternatives out there.
2) Media Net
This is the Yahoo-Bing ad network and this PPC ad network pretty much gives you an idea of just how dominant Google’s PPC ad network is. Internet giants like Yahoo and Microsoft actually had to combine their efforts and resources in order to offer a viable ad network alternative to AdSense. Media Net gives you relevant ads, and you also have tools to track your performance in real time. You can control how the ads look so that they fit right in with your color palette, and you can filter advertisers and block ad topics. While the number of advertisers can actually compare to Google’s, the conditions for being approved may actually be more difficult for many international bloggers. Aside from the usual conditions such as having high quality traffic and content, your site’s visitors should mostly come from the US, Canada, or the UK. You’re also required to use English as your site’s primary language.
3) Bidvertiser
While not quite as well-known as the first two, Bidvertiser does have some benefits especially if you’ve been banned from AdSense for some reason. If you have a website and you want to join, there are the usual conditions such as not allowing adult sites as well as those sites that sell illegal drugs and those with too much profanity and hate speech. You can’t join if your website is under construction, or if your site already has too much advertising to begin with. However, many have commented that the approval process is quick and easy because there seems to be no requirement regarding traffic volume and language used. There’s an easy installation with an HTML code to be added to your webpages, and you can easily change the appearance of the ads. The payout may not be as high per click, but you earn money not just on clicks but on conversions as well. Conversions are when the clicking visitor goes to the advertiser’s website and actually makes a purchase. There are still problems, though. If you are focused on a small niche, then the ads that appear may not be all that relevant to your site. And the reporting is not quite as detailed as they ought to be; you don’t get a lot of info regarding impressions or click through rates.
4) ChitikaWhile the AdSense-deprived website owners may be flocking to alternatives, the thing about Chitika is that you can use it alongside other ad networks. It is also considered one of the best ad networks for adsense banned sites. Approval can take a while (it may take up to a week), but then you only need to have one of your websites approved. After you obtain the approval for that one website, you can then use Chitika for any of your other websites. You can also re-size mobile ads to make it easier for you to generate income from mobile traffic. The pay per click rates will of course depend on the keywords and niche, and the PPC rates may be considered lower than other ad networks in general. But, there’s a low pay out limit before you get your money. You’ll need to generate $50 if you want your money by check but if taking payment through PayPal the limit is only $10. The main difference between Chitika and the other ad networks is that the ads aren’t contextual at all. Instead, the ads depend on the keywords that the visitor typed in the search engine to get to your site. This can result in somewhat more relevant ads too.
5) InfolinksThe Infolinks PPC ad network is one of the more popular supplementary income sources for those who already use one of the major PPC ad networks. That’s because the ads here are comparatively unobtrusive—they don’t have standard banner space. Instead, the ads (insearch, intext, intag, inframe) appear minimized or in hyperlinks, and visitors need only to hover their mouse pointers over the links for the ads to appear. Approval time is quite short, and that’s because it’s based mainly on content and not on the amount of traffic you generate. The installation is easy with java script added to the body of your site. You can even use a plugin that does the work for you if you use WordPress, joomla, Blogger, or Drupal. You have a lot of control over the ads as to location and number, and the support system is very quick to respond. To maximize your earnings, however, you’ll need a lot of traffic from the US or UK. Infolinks also only offer ads in English and Spanish.
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